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Steps to Selling with ADDvantage

Sellers have different needs and ADDvantage meets those needs by providing sellers with programs that are cost effective. Our aggressive Internet marketing gives your property domestic and International exposure. Our commitment to service exceeds any Florida real estate company.

Determining Value: CMA (Comparable Market Analysis)

Price is the key to getting showings and finding a buyer. Wasting time with the wrong price or turning down offers because you are priced incorrectly can cost you valuable time and money. An ADDvantage agent will help you determine the best price by performing a CMA (Comparable Market Analysis) and a CLA (Comparative Listing Analysis) on you property. Once we have the necessary data, we can price your property correctly and start the marketing off on the right foot. Click here to request a CMA

Listing Agreement:

The ADDvantage listing agreement allows the seller to modify the “buyer's agent” commission. Our standard default buyer's agent commission in every listing agreement is 3%. Offering a 4% or higher commission to the buyer's agent will automatically engage our Street Smart ADDvantage® Realtor® E-Blast marketing. We are available 8:00am-8:00pm 7 days a week to assist you with any questions you may have about our listing agreement…727-942-2929.

Cost to Close

You will be given an estimated net proceeds disclosure outlining all the costs involved with selling. Typically, a seller will pay slightly less that 2% of the sales price in closing costs which includes state documentary stamps on deed (.007 x sales price) and the owner's title policy (about $5.45 per $1000).

Know your Competition

In a buyer's market, price is the biggest factor in a sale unless you are selling a unique property that doesn't have immediate competition. (Properties that may fall into the “unique” category could be million dollar estates, unique views, highly desirable school districts or neighborhoods, restored bungalows or craftsman homes, historic homes or historic streets.) If you have immediate competition in your neighborhood with homes similar to yours, then price is paramount.

Getting Ready

What's better…no furniture or staged? If the home is vacant, make sure it is as clean as possible. Fresh paint is a good idea. De-clutter as much as possible. In a buyer's market, spending money on upgrades such as kitchen or bath remodels is not a good idea. The costs of such improvements (materials and labor) exceed what buyers are willing to pay because there are existing homes with upgraded kitchen and baths that are discounted due to the current market conditions.

The ADDvantage Marketing Program

Internet EXPOSURE and lead capturing are the two essentials that drive ADDvantage. Advertise hard and don't miss any calls are also key strategies at ADDvantage. We also have top SEO (search engine optimization) and SEM (search engine marketing) professionals working for you. And our agents are constantly contributing new articles and blogs to our diverse websites to give your listing optimum exposure.

ADDvantage has the longest phone-support hours of any Florida real estate company. Our legendary 8:00am-8:00pm, 7-days-a-week coverage ensures all calls are handled professionally and, as a result, sellers receive more showings. All inquiries made on your property will be sent to you by email and stored in your account so you can review the activity.

Your property will be listed in your local MLS, plus any neighboring MLS boards that may gain you additional exposure. ADDvantage belongs to 20+ Florida MLS Associations.

Our website produces 100% ready-to-publish brochures. The ADDvantage “FOR SALE” yard signs are bright and colorful. Virtual tours are professionally produced and broker's opens help gain broker/agent awareness. Periodic open houses will be held as well (see programs for exact details).

Your listing will be on the following websites.

The Art of Negotiation:

ADDvantage is lead by broker Keith Gordon. With his 26 years of brokering experience, he has trained his agents in the art of skillful negotiations. Being assertive is a must. Timing and speed is critical. There is never a good time to delay an offer because there may be another offer in the wings. Waste no time in determining who the potential buyer is and make the contract contingent of receiving a “buyer-ready” or “pre-commitment” approval for the buyer from a major lender. This means the buyer has 5 days from effective date (the date the contract was signed by both parties) to deliver undisputable proof that they can close the property subject to inspection, appraisal, clear title but not subject to the buyer's credit worthiness.

Follow Through: Close the Home!

ADDvantage has developed- and continues to innovate- software that helps our agents close transactions more smoothly. There are many moving parts to a contract and getting to the closing table fast and professionally has been taken to an art form at ADDvantage.

ADDvantage's closing software keeps track of all important dates and deadlines. Our system emails all parties every time there is an action to be taken or a new document that needs to be reviewed. From beginning to end, we promise to handle your transaction professionally and smoothly.

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